Built by L7 — Ecommerce · Shopify rebuild · Ongoing managed retainer
AI-native. Principal-led. Operator-stays. For small business owners who deserve top-of-market work at prices traditional consulting won't quote.

Stitchwichs Custom Apparel

262 static pages built, unified custom-order flow, app-stack eliminated.

Vertical
Ecommerce · Made-to-order apparel · Embroidery
Engagement
Ecommerce · Shopify rebuild · Ongoing managed retainer
Status
Phase 1 complete; ongoing managed retainer engaged
Live
www.stitchwichs.com ↗

Stitchwichs is a made-to-order apparel and embroidery business that was paying recurring app subscriptions for functionality that should live in code. L7 rebuilt the storefront from theme to checkout, replaced the high-friction apps with custom Liquid + JavaScript, and stood up a unified made-to-order flow covering tops, hats, and Greek apparel.

What L7 built
01Full Shopify theme rebuild on the existing store
02262 static product pages generated and deployed
03Unified custom-order configurator (tops / hats / Greek apparel) replacing 3 separate flows
04Shopify Draft Order API integration for custom-priced orders
05App-stack audit + replacement priorities (apps deprecated where custom code beats them)
06Documentation and ongoing managed retainer for theme + integration updates
Outcomes
✓262 static custom-order pages live
✓Unified made-to-order flow across product lines
✓Shopify app dependencies reduced by replacement with custom theme code
Stack
Shopify (custom Liquid + JS)Shopify Draft Order APINext.js (preview site)
L7 service lines engaged
/ ecommerce/ builds
How L7 ships at this pace

Every engagement runs under senior principal direction, AI-accelerated execution via L7's internal agents, and an operator-stays partnership. The SymbAIotic Shift™ is how the work ships in days, not quarters.

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